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EMILY BABBITT
Selling Salvation: The One Thing You Can’t Die Without — Part III
Evangelism is a non-negotiable in the Christian life. Jesus commands us to go and make disciples of all nations in the Great Commission, a foundational mandate for all Christians. But how do we do this without using questionable marketing tactics? There is one we haven’t touched on yet. It is the simplest and cheapest to produce, but it is not easy. It requires personal experience and positive change: word of mouth. Word of Mouth Word of mouth is the most effective marketin
May 21
Selling Salvation: The One Thing You Can’t Die Without — Part II
Let’s pick up where we left off with our dissection of a gospel tract I received from a well-meaning older gentleman a few months ago. In the first part of this blog, we focused on how marketing professionals use benefits rather than features to sell a product or service, and this strategy is also used for evangelism. This week, I’d like to focus on two additional strategies: Scare Tactics and Urgency Frictionless Experiences and Oversimplification Scare Tactics and Urgency
May 11
Ladies Brunch: Philippians 4:5-9
I had the absolute pleasure of being the guest speaker at my church’s ladies brunch on Saturday, May 2. This is an annual event where the women of the congregation gather for brunch, fellowship, and prayer. As an author, I communicate best through the written word, so I wrote an essay to share with the group. Here’s the full text of that essay: Our story starts in everyone's favorite place: the Department of Motor Vehicles. For the past couple years, my little sister-in-law h
May 3
Selling Salvation: The One Thing You Can’t Die Without — Part I
Ollie’s Bargain Outlet is a fever dream incarnate. From one aisle to the next, there’s no rhyme or reason to what’s for sale. It’s not unusual to find protein Poptarts stocked next to the curling irons. I had just placed three bottles of sugar-free coffee syrup in my shopping cart when I ran into a little old man who could have been Ollie himself. Liver spots dotted his balding head, and wisps of snow-white hair sprang from his scalp. He smelled of mothballs. “Young lady, I h
Apr 19
3 Things Writing Has Given Me
The seventh draft is done, and it’s time to stop making excuses. I’ve been writing a book, Called from Darkness, since I was about sixteen years old. It started with a nightmare I had while visiting my grandmother on her farm in rural North Dakota's Great Plains. I shelved it for a decade and came back to it about two years ago. I kept the characters and the major plot elements, but I fleshed it out into something deeper and darker than my sixteen-year-old brain could have
Apr 7
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